Merchandising
Merchandising and stock tracking, outlet by outlet
Your merchandisers count stock per SKU at every visit. eNsight turns those counts into how fast each line is selling, how many days of stock are left, and which outlets need a restock, before the shelf is empty.
Sound familiar?
You hear about stock-outs last
A shelf sits empty for days before anyone reports it, and every one of those days is sales you won't get back.
Audits that stay on paper
Merchandising checks are filled in on a form or a spreadsheet and never turned into anything you can act on across outlets.
No way to tell a fast line from a slow one
Without counts over time, there's no rate of sale, so reordering is a guess made outlet by outlet.
How eNsight handles it
One record per visit, from the outlet to the client
Stock counts per SKU, per outlet
Merchandisers count each line at every visit, from a list you set up, so one product can't be recorded three different ways.
Days of cover
Roughly how many more days the stock on hand will last at the current rate of sale, for every line in every outlet.
Projected stock-out dates
An early warning of when each item will run out, estimated from its stock history. A count that goes up is treated as a restock, not as negative sales.
Restock queue at the reorder point
When a count falls to the reorder point, a restock task is raised and whoever manages that outlet is alerted.
Shelf photos as proof
Photos of the shelf are saved on the same visit as the count, so a number always has a picture behind it.
Every figure explains itself
Each calculated number carries a plain explanation of how it was worked out, inside the product, so nobody has to trust a black box.
₦27,000
Maltina sells 9 a day at ₦1,000. Three days at zero is 9 × 3 × ₦1,000 of sales that just don't happen.
Stock & merchandising
Never be the last to know a shelf is empty
Your wingman watches every line in every outlet and tells you what runs out next, and what the empty facings already cost. When something hits its reorder point it raises the restock itself.
- Days of stock left
- Roughly how many more days the stock on hand will last at the current rate of sale.Units on hand ÷ average daily sales.
- Average daily sales
- How fast an item sells, in units per day.Averaged across the gaps between counts. A count that goes up is a restock, so it's ignored rather than treated as negative sales.
- Expected to run out
- The date an item is projected to run out, estimated from its stock history.An early warning rather than a promise. A sudden change in demand moves it.
- Reorder threshold
- The count at which an item is due for reordering.Falling to or below it raises a restock task and alerts whoever manages that outlet.
Every calculated figure carries this same explanation inside the product. A number nobody can check is a number nobody acts on.
Questions
What is merchandising software?
It's the tool field merchandisers use to record what they find in each outlet, such as stock levels, shelf condition and photos, and that managers use to see it across every outlet at once.
How does eNsight know when a product will run out?
It averages how fast each item sold between counts, then divides the units on hand by that rate. The result is an estimate, and a sudden change in demand moves it.
Can I run merchandising and activations in the same campaign?
Yes. Stock counts sit alongside the other metrics a campaign is measured on, so a visit can record both what was sold and what's left on the shelf.
Does stock tracking cost extra?
No. Stock counts are included on every plan, including the free one.
Does it work in Nigeria, and outside it?
Yes. eNsight was built in Lagos, so it was designed for Nigerian field conditions first: patchy signal, mid-range Android phones and busy outlets. Nothing in it is tied to one country, so the same campaign setup works in Abuja, Accra, Nairobi or Johannesburg.
Also built for
Your next campaign
Give your next brief a wingman
Set it up this afternoon, and watch the first check-in land while your team is still out there.
- Free to start
- No card
- Set up in an afternoon
