Product sampling

Product sampling you can count, not just claim

Every sampling team says they hit target. With eNsight, each sampler logs what they handed out at every outlet, with photos and a location check, so the total on your dashboard is one you can show the brand.

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every sample on the record

Sound familiar?

Totals with nothing behind them

At the end of the day a number arrives by text message. There's no way to see which outlet it came from or whether it adds up.

Some outlets get skipped

With a team spread across a city, you only find out an outlet was never visited when the brand asks about it.

Results arrive after the campaign

By the time sampling numbers are compiled, the chance to move people to the outlets that convert has gone.

How eNsight handles it

One record per visit, from the outlet to the client

Samples against target, live

Set the target for the campaign and see where you stand as each visit lands, not after the last day.

Your own sampling metrics

Samples given, trials, conversions, units sold: you choose what the campaign measures, and samplers enter exactly that.

Proof photos on every visit

Photos of the stand and the activity are saved on the visit itself, so the number and the picture never come apart.

Check-in at the outlet

The phone compares where it is with where the outlet is at check-in, so you can see the sampling happened where it was meant to.

Best and worst outlets

See which outlets are driving the numbers and which are dragging them down, while there's still time to move the team.

A daily summary for the brand

A short read on yesterday lands in the client's inbox each morning, without anyone remembering to send it.

Receipts included

Every number turns up with its proof

Nobody writes any of this up afterwards. Every visit records these four things by itself, while the agent is still standing in the outlet.

every visit, automatically

Surulere, 12:04

01
Which outlet they were in
Picked from your own list rather than typed, so one outlet can't end up recorded three different ways.
On a real visit
Ebeano Supermarket
02
That they were really there
The phone checks where it is against where the outlet is, at the moment the agent checks in.
On a real visit
Confirmed at the outlet
03
When it actually happened
The time comes from the phone the second they hit send, not from whenever it reaches us.
On a real visit
12:04
04
What it looked like
The numbers they counted and the photos they took, saved onto that one visit.
On a real visit
4 photos

no forms to fill.
it just happens.

Questions

How do I track a product sampling campaign?

Set up the campaign with the outlets it covers and the metrics it's measured on, such as samples given. Samplers check in at each outlet, enter the numbers and take photos, and you see the totals against target as they come in.

Can I see samples per outlet and per day?

Yes. Every visit is recorded against an outlet and a time, so you can see totals by outlet, by day and across the whole campaign.

What if a sampler is somewhere with no signal?

The visit is saved on their phone and sent by itself once there's a network. They don't have to do anything or try again.

Can I run sampling alongside sales or stock counts?

Yes. A campaign can measure several things at once, so a visit can record samples given, units sold and stock on the shelf.

Does it work in Nigeria, and outside it?

Yes. eNsight was built in Lagos, so it was designed for Nigerian field conditions first: patchy signal, mid-range Android phones and busy outlets. Nothing in it is tied to one country, so the same campaign setup works in Abuja, Accra, Nairobi or Johannesburg.

Also built for

Experiential marketing & brand activationsSampling, roadshows, in-store activations and events, proven visit by visit.

For FMCG brands & trade marketingExecution in every outlet, from shelf stock to activations, in one view.

The whole productCampaigns, the field app, stock, reports and access, in one place.

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